¡Mobilízate! Ride Share Week
In October 2015, MCM and Metro convened ¡Mobilízate!, a week-long “rideshare party" in East L.A. We engaged cyclists, pedestrians, and (when safe) carpoolers along a route covering the busiest public transit hubs and stops in the area (view locations on the event page). We collected commuters' stories and invited them to celebrate their commute through a photo, a 15 second video message, or a hand-written message on a small white-board using the hashtags #RideShareWeek, #Mobilizate, and #ShareTheRide.
Prompted by questions like, “How do you celebrate your mobility?”, “How do you get around?” and “Where are you going?/Where did you go today?”, participants shared a quick snapshot of their lives as street-sharing commuters. We gave out Metro-branded items such as bike lights, TAP cards, helmets, and reflectors.